Best Affiliate Program For Advertisers And Affiliates

An affiliate program can be best if the target of advertisers and web-site publishers is fulfilled. One should have the technical know-how to run a best affiliate program. The refreshed marketing business is full with many programs which boast to be best. The so called best programs are run either by advertiser, web-site publishers or network service provider. Everyone infer out different meaning of best affiliate program according to his interests. However, there are different meanings of a program for advertiser, web-site publishers and network service provider too. The best program can be described as an affiliate program in which advertisers and web-site publishers share a common interest.

Best affiliate program for advertisers

It is true that advertisers are the back-bone of affiliate marketing industry. The need for advertisement gives birth to best programs. An advertiser searches for high traffic web site with relevancy to his advertised product. The sole aim of advertising is to increase sale of the advertised product. Advertiser pays to web-site publishers according to his expectations from visitors such as click, lead or sale of the product. The web-site publishers only run a program.

Best affiliate program for affiliates

Web site publisher is instrumental in giving desired result to the advertiser. A web site publisher increases the traffic on his site. The advertiser uses his traffic for promoting his product through a best affiliate program. Web-site publishers get commission whenever the advertiser gets his desired result. In a best affiliate program, web-site publishers maintain record of all clicks, leads or sales to ask a commission.

Best affiliate program for a network

The role of a network is highlighted in bringing advertisers and publishers together for a program. Marketing network mediates between the two. He looks after the interests of an advertiser as well as a publisher in a program. It is through network that payments are received by publishers. Marketing network keeps record of all the account. It keeps a close watch on the clicks, leads or sales generated through a best affiliate program. Network provides all the tools necessary to run a program to the publishers in a best affiliate program.

Examples of a best affiliate program

Cost-per-Click (CPC), Cost-per-Lead (CPL) and Cost-per-Sale (CPS) are all examples of a best affiliate program. In CPC, publishers get hefty commission on mere clicks. The CPL affiliate program generates revenue for publishers whenever a lead is received by the advertiser. CPS is the best affiliate program because advertisers pay commission on furnishing a sale. Advertisers can choose a program according to their requirements. If you need only contact details of the visitors then CPL affiliate marketing can be a best affiliate program for you. If you wish to display a banner then CPC program can work as a best affiliate program for you.

Free affiliate program are becoming popular day by day. It is topic of my next article. I will evaluate the advantages of a free affiliate program in my next article.

Affiliate Marketing Strategy For Making Money Online

Strategic internet marketing methods are known to yield the best results. A well thought out affiliate marketing strategy could be the difference between you making money at home or failing at it. Strategic internet marketing is a common practice that is sure to lead anyone to success no matter what their level of business knowledge is.

The basic idea of affiliate marketing is where someone will set up a page online, sometimes known as a squeeze page that includes an affiliate link. This affiliate link will be connected to that user and their affiliate account and once a visitor clicks that link and buys the product, or service, the affiliate account holder will receive a nice amount of commission. It is basically a reward system where you get rewarded if you successfully bring a sale towards a designated product, or service. It truly is a win, win situation.

There are several methods to apply an affiliate marketing strategy and one of those is called a squeeze page. A squeeze page is where someone sets up an attractive sales page via the internet and puts a dozen of their affiliate links within the page. They often stuff the page with useful information and customer testimonials so that you are convinced this product is worth the purchase. Most of the time it is worth it but do your research before you act impulsively.

Click per action, or CPA, is a great method that should be considered a smart and strategic internet marketing tool. Someone may own and website or even a blog and they have plenty of content that keeps their visitors quite happy. This user may have an ulterior motive, in a good sense, where their goal is to build a large list of emails. It can also be called a subscriber list or even a directory and this tactic is used for a certain purpose.

If a visitor were to fill out a form to subscribe to a certain mailing list, lets say for free weekly coupons via email, that form could be an affiliate link in disguise. When the action is completed the one who brought the visitor should receive a nice commission for their troubles. If you have several successful websites or blogs you can easily earn a nice amount of income when applying an affiliate marketing strategy such as click per action.

Another affiliate marketing strategy proven to be very valuable is advertisement placement. There are many companies that offer their advertisements to be place upon your website or even a blog if it is valuable. If someone clicks that ad and proceeds to purchase the item you will be receiving a commission because you are the creative person who made that specific sale possible. It is the company way of saying “Thank You” when you think about it. This has proven to probably be the most popular strategic internet marketing method for a long time now. Either way one should find success while using any of these methods that were mentioned above.

The Worst Affiliate Marketing Strategy You Can Possibly Have

People starting out as an affiliate marketer usually realize that they need an affiliate marketing strategy. Unfortunately the affiliate marketing strategy often adopted is to promote their affiliate link anywhere and everywhere they can think of and send those who click on it directly to the website of the affiliate merchant.

Quite simply – that is the worst affiliate marketing strategy you can possibly have.

Let’s discuss why that is the case.

At first, you may be inclined to say – what’s wrong with that affiliate marketing strategy? After all, I earn a commission on every sale that is made. True enough – but now take a look at the long-term implications.

Firstly, the long-term benefit of your referral goes to the merchant, not you. Although you earn a commission, he will have gained a subscriber to his/her list and so can market other products to that person, over and over again. In other words, although you made the effort and earned an initial commission, you will not get a single cent for all those future sales.

Secondly, the large percentage of the people who click on your link and go the merchant’s sales page will not buy the product. A conversion rate of 2% for sales pages is regarded as a creditable effort so that means 98% of those people you sent to the merchant will not buy. However, you can be pretty certain that the merchant will have a way of capturing their email addresses. He may not get all of them but those he does get will then receive future offers and may become future customers. His customers – not yours!

So adopting that affiliate marketing strategy will result in you missing out big-time.

So the lesson to be learned is, whatever else you do, capture your visitors email address. Offer them a free product or service to entice them to give you that all-powerful email address.

Suddenly your strategy takes on a different complexion altogether. It might go something like this…

  • You set up a blog or website and offer a free download in return for the visitors email address. The download can take many different forms – ebook, report, video, audio – just make sure that it is on a theme related to the product you are promoting
  • Send the sign-ups to a thank you page that confirms their subscription and refers them to their email for their download link. However, at the foot of this page you also encourage them to continue by clicking on a link which is, of course, your affiliate link to the product your are promoting.

Can you see the powerful difference?

Your new affiliate marketing strategy results in you beginning to build a list. You still pick up commissions from your referrals but you now have the opportunity to:

  • promote your affiliate link over and over again in a variety of ways
  • build a relationship with the subscriber to earn their trust so they often buy your recommendations.
  • promote not just ONE product, but many products over time, all earning you commissions
  • learn more about your subscribers so that you can tailor your offers to give them what they want

So now you are warned – avoid that worst affiliate marketing strategy where you simply promote your affiliate links. Instead, be a smart affiliate marketer and adopt the strategy of list building and promoting your list.